PI3RCE (previously known as Olivia Pierce) is a rising pop artist from Los Angeles, California, but moved to Nashville in 2018 to pursue her love of country music. However, her artistry remained conflicted, and she has been making her way through the valleys of alternative, country, and now landing in new-age pop where she feels she has the most freedom for creative expression.
As seen on Instagram, her brand is bright, bubbly, and pink, which she says is highly inspired by Barbie and the Material Girl culture of the 1980s. By going all in on the overtly girly aesthetic, Olivia says she is fully embracing her inner strength as a modern woman. While being the perfect “Barbie Girl” on the outside, Olivia has always felt an inner battle between light and dark inside her, and often her darker side shows through. She’s also loved embracing Pastel Goth and Punk trends, which she says started when she was little and would listen to the angsty musings of Canadian pop star Avril Lavigne. When asked about her other musical influences, Olivia reveals, “Lorde was the reason I started writing music. I was significantly influenced by the way she combined striking poetry with plain English, perfectly capturing the pulse of teens everywhere.”
Transitioning into ‘PI3RCE’ in 2019, Olivia is setting up the new electronic pop sound she will be releasing in September, with three singles: “Famous”, “Like Kyllie (Pop Mix)”, and “Influencers”, the title track of her EP coming out 2020. The EP is a social commentary about how social media is effecting PI3RCE and the world around her. She says she doesn’t really want to take a stance on whether social media is good or bad, but instead expose and explore the positive and negative aspects it has to offer. Becoming a professional fashion blogger at 15, Olivia has had a lot of experience dealing with insta-success and marketing online. “Bloggers were the first influencers, and it took a lot of hard work, research, planning, investment, and time to curate an audience and aesthetic to rise to even 10k followers a few years ago.” Now that everyone and their dog is a so-called “influencer,” PI3RCE is discussing the way this has granted regular people the ability to transform into overnight celebrities, and how this has changed the world we live in for better or for worse. “While social media can inspire and connect millions of people across the world, it’s such a new technology that we haven’t yet adapted to, and is moving too fast for our biology to catch up to, that I don’t think anyone really understands the consequences of our newfound power. As a musician, I love looking at outside phenomena and transcribing it through my songs. After seeing the world of social media from inside and out, I hope I’ve been able to create a work of art that can reflect what this new world we’ve fallen into looks like.”
Official “FAMOUS” Music Video
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